Suze DeMarchi was a Perth-based, self-confessed “rock chick” with plenty of attitude, who liked Led Zeppelin and Free, she had a luminous, self-assured stage presence and quickly moved on from the group The Kind, in which she had played with Johnny Diesel, with whom she had a brief fling.EMI signed her to a contract and then mistakenly set about turning the sassy guitar-slinging vixen into a pop princess, she turned up in London where Australian manager John Woodruff (The Angels, Icehouse, Diesel) saw her perform some soft metal Stock Aitken Waterman songs and felt that her future lay in a harder pub-rocking genre, and he came on board as her manager.Baby Animals were Suze DeMarchi (vocals/guitar), Frank Celenza (drums), Dave Leslie (guitar) and Eddie Parise (bass), they were well regarded by other bands including the Angels, who invited them to tour. DeMarchi was a talented songwriter, some of her early songs indicated that she was prepared to share her most intimate moments, as the lyrics to her Early Warning reveal “ I love you guys but why do you turn your backs when you get out of bed to put on your trousers”.
They were signed to BMG subsidiary Imago Records in 1990 and headed for the Bearsville Studio, Woodstock (NY) and Second City Studio, Long Island (USA) to record their debut album with the legendary Australian songwriter/producer Mike Chapman (above right) who with Nick Chinn (above left) had curated the careers of Susie Quatro, Sweet, Smokie, Racy and Mud and written/produced hits for Toni Basil, the Knack, Tina Turner and Blondie.It was no surprise when Chapman and the band produced a great glam rock album, replete with catchy hooks, swaggering melodies, and the husky-voiced, brazen vocals of Suze DeMarchi, who had emerged as a Joan Jett/Suzie Quatro kick-ass-type of front woman. The eponymous album roared into the charts and occupied #1 for six weeks, sold over 550,000 copies locally and stayed on the charts for 53 weeks, it was the highest-selling debut Australian rock album of all time, until it was eclipsed by Jet’s Get Born in 2003.Early Warning was released as a single from the album in April 1991 and charted #16 nationally, it was soon followed by Rush You, a fast-paced rocker with great drums and bass intro and an anthemic chorus “I wouldn’t ever wanna rush you/ Don’t want to lose you/ I’d never fuss you/ But I love a love a love you.”
It charted #28 and by this time it seemed that the most obvious song to be lifted off the album as a single had been overlooked. One Word was perfect for DeMarchi’s vocals, it was slightly more restrained with a subtle guitar intro, and great hook-laden chorus, but it seemed that the sultry songstress didn’t particularly rate this power ballad and didn’t even want it included on the album. Dave Leslie recalled hearing an early demo of this song when DeMarchi came back from the UK in 1989 and at the time felt that it had a country ambience to it, and that it reminded him of a song by British indie rock band Cornershop, who had a UK #1 hit with Brimful of Asha in 1988, a wistful fusion of Britpop, Indian music, and electro dance.In its final form it became a bombastic rocker albeit with a restrained guitar intro that created a false sense of security until it got reckless, Dave Leslie delivered serious guitar riffs and then the punchy chorus roars in and DeMarchi implores her lover to just communicate with her, ”One word, one letter, one line/ And I feel a whole lot better/ One look would say its alright/ And I’d feel a whole lot better.”
The band toured the US with Bryan Adams and then as support act on a Van Halen tour, their MTV videos were on high rotation, the cameras loved Suze, and they pushed their debut album to sales of 800,000, One Word charted #17 locally, and the band’s next album, Shaved and Dangerous, was eagerly- awaited.To the band’s dismay, when their manager John Woodruff met the band at the Redfern Rehearsal Studios in December 1992, his description of the new album was “This is a piece of shit.” The band were incensed, the album was issued and flopped, radio stations didn’t like the songs, there was no obvious lead single and the first one released, Ain’t Gonna Get stalled at #57 and disappeared after 9 weeks. The band also struggled to promote the album as DeMarchi required throat surgery and tour dates had to be cancelled, the Baby Animals broke up in 1996.DeMarchi subsequently married US guitarist Nuno Bettencourt (together above) of the Boston pop- rock band Extreme, released her underwhelming debut solo album Telelove in 1999, and in 2001 there was speculation that she would become the replacement lead singer for INXS, following the departure of Jon Stevens, but this was proven to be unfounded, the band continues to tour on the heritage rock circuit.